In the lead up to the Tokyo 2020 Paralympics and Olympics, we worked with Woolworths to bring to life their ‘Aussie Heroes’ campaign. The concept focuses on celebrating these athletes while encouraging Aussie kids to participate by collecting stickers of their favourite Paralympians and Olympians.

The final images were used across a various printed material in and out of stores, as well as in digital marketing. Skateboarder Tommy Flynn, swimmer Ellie Victoria Cole, BMX rider Saya Sakakibara and wheelchair rugby player Ryley Batt all brought an incredible energy to the studio.