Tim Jones Photography was commissioned by CBAGENCY to deliver principal photography for the launch of the Commonwealth Bank of Australia’s partnership with the Socceroos.

The brand platform “Doubt Never Did” called for imagery built around belief shared across a team. Rather than documenting football, the approach prioritised instinct over performance: scenario prompts in place of direction, small player groupings, and short bursts of natural movement to bring breath and energy to every frame.

The result is a body of work designed to read at distance and hold at scale across OOH, stadium screens and retail.

Client: Commonwealth Bank of Australia / Agency: CBAGENCY / Partner: Football Australia, Socceroos