Canon
A bold new shift towards creator-led storytelling.

We were commissioned by Canon to help launch See More a bold new brand direction reflecting a shift toward creator-led storytelling.

Alongside stills, we created a hero brand video that introduced the EOS R50 V and PowerShot V1, compact, video-first cameras designed for the next generation of content creators.

Our work captured the campaign’s core message: to see beyond the obvious and reframe the everyday through a more creative lens. Combining product, lifestyle, and motion, this commission marked the beginning of Canon’s new visual era, with storytelling at its heart.

Behind the shoot

Collaborating with individuals, agencies, and brands in Australia and across the world.

Collaborating with individuals, agencies, and brands in Australia and across the world.