Canon launched See More — a bold new direction for Canon that reflects a shift not just in their products, but in purpose.

The creator-first campaign arrived alongside Canon’s new PowerShot V1 and EOS R50 V — compact, video-first cameras designed for the storytellers driving the future of content. With video now dominating everything from algorithms to attention spans, See More meets the cultural moment and invites creators to explore the power of perspective — to see beyond the obvious, to tell stories that shift the way we look at the world, and to turn everyday moments into cinematic memories.

Behind the shoot