We were commissioned by Canon to help launch See More a bold new brand direction reflecting a shift toward creator-led storytelling.

Alongside stills, we created a hero brand video that introduced the EOS R50 V and PowerShot V1, compact, video-first cameras designed for the next generation of content creators.

Our work captured the campaign’s core message: to see beyond the obvious and reframe the everyday through a more creative lens. Combining product, lifestyle, and motion, this commission marked the beginning of Canon’s new visual era, with storytelling at its heart.

Behind the shoot