For Bulla’s sustainability brand photography, the brief was to create a library of hero portraits, incidental reportage and behind-the-scenes imagery across factory and farm locations in Colac and Gippsland, capturing the real people, places and processes behind Bulla’s sustainability story.

The approach balanced set-up portraiture with candid, observational photography to create a body of work that felt warm, honest and grounded. The result was a flexible image library designed to hero people and groups while documenting the everyday moments that gave the story depth and credibility.