Optus

To build an emotional connection with existing and potential customers, Optus wanted to re-position themselves as the people’s champion. Tim created an environment that allowed him to pack the energy and optimism of Optus’ new attitude into each image. These photographs express the brands approachability and relaxed sense of humour, working to successfully change people’s view of the category.

Agency
Re|/M&C Saatchi

Optus - Tim Jones
Optus - Tim Jones
Optus - Tim Jones
Optus - Tim Jones
Optus - Tim Jones
Optus - Tim Jones
Optus - Tim Jones
Optus - Tim Jones
Optus - Tim Jones
Optus - Tim Jones
Optus - Tim Jones
Optus - Tim Jones
Optus - Tim Jones
Optus - Tim Jones
Optus - Tim Jones
Optus - Tim Jones
Optus - Tim Jones
Optus - Tim Jones
Optus - Tim Jones
Optus - Tim Jones
Optus - Tim Jones
Optus - Tim Jones
Optus - Tim Jones