Optus

To build an emotional connection with existing and potential customers, Optus wanted to re-position themselves as the people’s champion. To do so, we created an environment that allowed us to pack the energy and optimism of Optus’ new attitude into each image. These photographs express the brands approachability and relaxed sen se of humour, working to successfully change people’s view of the category.

Agency
Re|/M&C Saatchi

Optus - Tim Jones
Optus - Tim Jones
Optus - Tim Jones
Optus - Tim Jones
Optus - Tim Jones
Optus - Tim Jones
Optus - Tim Jones
Optus - Tim Jones
Optus - Tim Jones
Optus - Tim Jones
Optus - Tim Jones
Optus - Tim Jones
Optus - Tim Jones
Optus - Tim Jones
Optus - Tim Jones
Optus - Tim Jones
Optus - Tim Jones
Optus - Tim Jones
Optus - Tim Jones
Optus - Tim Jones
Optus - Tim Jones
Optus - Tim Jones
Optus - Tim Jones