How Do You Do It?

Ending HIV is an ongoing campaign in Sydney aimed at creating awareness around preventing and treating HIV through positive messaging and engaging imagery. Timed to coincide with Sydney’s famous Mardis Gras parade in March, this particular campaign focused on raising awareness about three different individual approaches to HIV prevention using bright colours and bold copy. Cheeky, playful characters were used capture the positive spirit of the campaign.

Agency:
Frost* Collective, Acon